public service advertising

Strategic research of improving corporate image by utilizing public service advertising

有效利用公益广告提升企业形象的策略研究

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Interpersonal Meaning of Mood System in English Public Service Advertising Texts

英语公益广告语篇中语气系统的人际意义

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Functional Discourse Analysis on Public Service Advertising: A Case Study

公益广告功能语篇个案分析

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Being a type of public service advertising, pro-environmental PSA is also a container of cultural information.

作为公益广告中的一类，必然也承载了文化信息。

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On the mechanism of prospering public service advertising: Research on relationship between advertising development and construction of harmonious society

公益广告繁荣机制论&广告业发展与和谐社会建设研究

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Third, adopts the public service advertising carries on the conformity dissemination using the traditional media and the new media the development strategy.

采取公益广告利用传统媒体与新媒体进行整合传播的发展策略。

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The first chapter defines the Public Service Advertising, describe the content and form of classification of the Public Service Advertising.

第一章主要界定了公益广告语，细致描述了公益广告语的内容及分类形式。

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The author summarizes the main supply of public service advertising in China: supply of poor quality and low efficiency of supply.

笔者认为当前我国公益广告的供给困境主要有：供给质量差，供给效率低等。

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The public service advertising proposes the reasonable ethical order, spreads the ethical spirits of the civilization and makes clear the value of the social morality.

公益广告倡导合理的伦理秩序，传播文明伦理精神，明确社会道德价值取向。

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Based on a corpus of English public service advertising texts selected from several popular American magazines, the author makes a qualitative and quantitative analysis of the language features and three functions.

作者建立了一个小型语料库，对英语公益广告语言进行深入细致的定量和定性分析。

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As a result of at present, our country public service advertising start quite is late, therefore, has very many deficiency in the manufacture propaganda.

由于目前，我国公益广告的起步比较晚，因此，在制作宣传中存在很多不足之处。

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China began a nationwide public service advertising campaign in1996, and since then numerous PSAs have appeared around the country.

中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。

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As an advanced social cultural environment, the public service advertising has a great influence on young people such as moral knowledge, ethics and the development of the character.

公益广告作为一种先进的社会文化环境，极大地影响着青少年的道德认识、伦理规范等的选择和道德品质的发展；

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However, there is barely media combination and planning in public service advertising, so there is much to learn from commercial advertising.

但是，公益广告的媒介组合缺乏策划，需要向商业广告学习和借鉴。

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Public Communication And Public Service Advertising

公共传播与公益广告

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Metaphor and public service advertising are two main topics in linguistic research and advertising study respectively.

隐喻和公益广告分别是语言学研究和广告学研究的两大主题。

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The Ad Council's pledge is to remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing media landscape.

广告委员会保证，要在这个瞬息万变的传媒世界，为公益广告建立一个立足之地，并且忠于职守，保持警觉。

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The birth of American public service advertising and the story of War Advertising Council

论战时广告委员与美国公益广告的诞生

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This paper intends to do discourse analysis with a piece of public service advertising so as to show the characteristics that make it different from commercial advertising.

本篇通过对一则英文公益广告进行语篇分析，探讨公益广告不同于商业广告的语篇特征。

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A Critical Discourse Analysis of Public Service Advertising in China Daily

《中国日报》中公益广告的批判话语分析

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Public service advertising theme often revolve around two aspects: the relationship between man and society, harmony between man and nature of the continuation of.

公益广告的主题经常围绕着两个方面：人与社会的关系，人与自然和谐延续的关系。

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But, this is a hot topic whether these can also be extended to public service advertising.

而这些是否也可以推广到公益广告中，这是很多研究者讨论的热点。

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The public service advertising is not to profit as the ultimate goal of special forms of advertising.

公益广告是不以达到某种商业目的为最终结果的特殊形式的利民类广告。

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According to age, the audience of public service advertising is divided into four categories: children, youth, middle-aged and old people.

根据年龄，公益广告的受众主要分为儿童、青少年、中年和老年四个类别。

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Enterprise public service advertising is a kind of advertisement which has its own peculiarity. It is different from Public Service Advertising made by government or social organization.

企业公益广告是具有独特个性的广告门类，它与商业广告以及政府部门和社会团体所做的公益广告都有所区别。

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The proper adoption of metaphor, especially the proper use of pictorial metaphor, can effectively strengthen the persuasive effect of public service advertising language.

隐喻的使用，尤其是图像隐喻的使用可以有效的增强公益广告语的劝说效果。

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Secondly, it makes theoretical analyses on the AIDS public service advertising in the light of communication.

文中首先对公益广告与艾滋病公益广告做了较为全面的概述，然后将传播学的有关理论运用于艾滋病公益广告，对其进行理论分析。

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A Tentative Analysis of Public Service Advertising Discourse

公益广告语篇特征分析

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Chinese Public Service Advertising: New Method for Promoting Social Values

中国公益广告：宣传社会价值新工具

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The public service advertising by media is a new way to morality of young people.

公益广告是以传媒方式进行青少年道德教育的一个新生途径。

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